Ottit vs Bean Ninjas
Bean Ninjas is an ecommerce and digital-business bookkeeping firm that works exclusively in Xero, with headquarters in Tucson, the Gold Coast and Manchester; its pricing is quoted after a discovery call, with no lock-in contracts. Ottit is a US ecommerce accounting firm working in QuickBooks Online or Xero, with published plans from $595 a month, CPAs on staff and a Costa Mesa office.
Ecommerce specialist- Your own QuickBooks Online or Xero
- Payouts, inventory, COGS and marketplace tax
- Dedicated accountant, financials by the 15th
Alternative - Quote after discovery call; no published prices (2026-09-29)
- Credentials: not stated on the pricing page
- Controllership: not listed
Trusted by 100+ of your favorite DTC & CPG brands
8 things a Shopify or Amazon brand should compare
| Criterion |  |  |
|---|---|---|
| Starting price | $595/mo cash basis, $995/mo accrual, published | Quote after discovery call; no published prices (2026-09-29) |
| Ledger | QuickBooks Online or Xero | Xero only |
| Ecommerce specialization | Yes | Yes |
| Geography | US only, Costa Mesa CA | US, Australia, UK, Hong Kong |
| Contract | Month to month | No lock-in; one month free if a year is prepaid |
| Credentials | CPA, ACCA and CA on staff; Big Four trained partners | Not stated on the pricing page |
| Sales tax | US multi-channel sales tax reconciliation | BAS/VAT for AU/UK clients; US sales tax not detailed |
| Controllership | Controllership & Fractional CFO plan from $5,995/mo | Not listed |
Bean Ninjas is a good fit for Xero loyalists and brands operating in Australia or the UK. Ottit is the better fit for US brands on QuickBooks Online (or Xero) that want published pricing, CPAs on the team and controllership when they outgrow bookkeeping.
Competitor facts from their own pricing page, read 2026-09-29.
Our previous CPA wrecked our books. Ottit saved us, got us back on track, and prevented a $30,000 tax overpayment. Without them, we'd have no visibility or process. Highly recommend their team!
Where each one fits
- Bean NinjasAustralian or UK brands, or committed Xero users: Bean Ninjas
- OttitUS brands on QuickBooks Online: Ottit
- OttitBrands that want to see prices before a call
- OttitMulti-entity brands that need controllership from a CPA-led team
"They specialize in e-commerce businesses, and we had outgrew the small local accountant in our area. Ottit caught many things our previous accountant missed."
"They helped us migrate TeraGanix's books from QuickBooks Desktop to QuickBooks Online from a really chunky instance to a clean, modernized tech stack with clean books that we receive in timely manner."
QuickBooks Online
Xero
Bill.com
StripeQuickBooks OnlineXeroBill.comStripeDoes Bean Ninjas work with QuickBooks?
No. Bean Ninjas is a Xero-only firm; its Xero setup service migrates you if you are on other software. Ottit works in either QuickBooks Online or Xero.
What does Bean Ninjas cost?
As of 29 September 2026 Bean Ninjas does not show plan prices; its pricing page routes to a discovery call and quotes per legal entity. Ottit publishes starting prices for every plan.
Is Bean Ninjas US-based?
Partly. Bean Ninjas lists a North America headquarters in Tucson, Arizona alongside offices in Australia and the UK, and serves the US, AU, UK and Hong Kong. Ottit is US-only, based in Costa Mesa, California.
Which handles sales tax?
Both. Bean Ninjas mentions BAS/VAT preparation for AU/UK clients. Ottit reconciles US sales tax across Shopify, Amazon and other channels and separates marketplace-collected amounts.
